Refunds are a reality for online businesses. They’re frustrating, but completely normal. Try as hard as you like, you won’t please everyone.
Obviously you want to avoid giving out refunds as much as possible. You should do this by delivering a product or service that people are happy to buy, and refining your marketing messaging to reach the right people.
Nevertheless, some customers will want their money back. How you respond to those requests has the potential to define the growth of your business.
This informative guide will provide you with the skills you need to manage this situation like a champ!